CREATIVE STRATEGY
MARKETING +
DIRECTION
SAMPLE__01
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MARKETING DIRECTOR
Directed brand and campaign strategy for 7-show season, shaping visuals, copy, and narrative arcs across all channels.
Developed and executed full-funnel campaigns for each production, increasing audience engagement and press visibility.
Led design and production of trailers, digital assets, posters, and show programs with a unified aesthetic vision.
Collaborated directly with artistic staff, playwrights, and designers to ensure creative alignment across internal and public-facing platforms.
Achieved measurable increases in ticket sales and engagement by leveraging audience insights, SEO, and A/B-tested content strategies across email, social, and paid media.
Managed and mentored a cross-functional creative team, fostering a culture of experimentation, purpose, and collaboration.
Elevated Shotgun Players’ regional and national profile through visually compelling, values-driven storytelling that expanded and diversified its audience.
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Developed brand and marketing strategies for event space, events, and creative projects
Developed and deployed content creation for web, email, and social media to boost audience engagement
Managed promotion and logistics for events and community campaigns
Created messaging guides and visual systems tailored to each objectives
Tracked results and provided insights to improve future campaigns
Assisted with event production
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Marketing Director
Developed and implemented custom campaigns, overseeing all aspects from concept to execution.
Established and maintained branding and design guidelines, ensuring consistency across all platforms.
Directed social media and email marketing content, including visual design, strategy, and ad creative.
Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.
Presented innovative creative concepts to the executive team, driving brand evolution and market presence.
Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.
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Marketing & Creative Consultancy
• Initiated and directed compelling custom media strategies from conception to launch; solely responsible for all marketing initiatives
• Created and managed multiple websites, social media accounts, email marketing audiences, and all third party online accounts
• Graphic design, menu design and management, event planning, community liaison, vendor relations
• Oversaw development and execution of content strategy, email marketing, SEO, GoogleAds, Facebook and Instagram Ads, print media, consumer review platforms.
• Assisted in developing new brands and launch strategies
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Marketing Director
Concepted the creative campaign for Solar Trek — a project to install solar energy and mural in rural Kenya — including visual identity, fundraising collateral, and event activations.
Spearheaded multi-channel creative to ensure cohesive visual storytelling through social media, video, and digital advertising.
Directed and managed a visual content calendar for owned channels including blog posts, newsletters, and promotional materials.
Orchestrated major fundraising events with a focus on visual impact, message deployment, and branding.
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Marketing Director
Creative Direction
Developed and implemented custom campaigns, overseeing all aspects from concept to execution.
Established and maintained branding and design guidelines, ensuring consistency across all platforms.
Directed social media and email marketing content, including visual design, strategy, and ad creative.
Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.
Presented innovative creative concepts to the executive team, driving brand evolution and market presence.
Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.
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• Founded, created, developed, secured manufacturing, and launched a brand of original book covers with handles
• I did everything.
• Sold out the first two manufacturing runs before focusing on alternate projects
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Publishing house.
Recent Work
WEBSITES
FEATURED DESIGNS
COFFEE & CLIMB
IN COLLABORATION WITH NIN, KINFOLX, & TOUCHSTONE CLIMBING
VIDEO EDIT
NEGUS IN NATURE
DOCUMENTARY
I made a significant appearance in a documentary produced in collaboration by Touchstone Climbing, Negus in Nature, and Outpost Cinema.
WORK
FEATURED PROJECTS
Wolfe Pack Studios
DESIGN
Designed graphics, posts, flyers and websites for Oakland artist, Rachel Wolfe-Goldsmith.
STRATEGY
Deployed communication and marketing strategy, drafted grants and proposals for projects that were visually appealing and used motion graphics and engaging copy to promote events, provide updates and engage audience.
Creative Direction
Developed digital branding according to the collaborative vision of Bay Area muralist and fine artist, Rachel Wolfe-Goldsmith, for the popular event space and gallery.
EMAIL MARKETING
Deployed an email marketing strategy that was visually appealing with motion graphics and engaging copy to promote events, provide updates and engage audience.
SHOTGUN PLAYERS
THE GOAT OR, WHO IS SYLVIA?
DIRECTOR, EDITOR, CREATIVE DIRECTOR
STRATEGY
Developed and deployed communication and marketing strategy for the promotion of seven shows a season. Coordinated with media, partners, vendors, actors, cross-functional teams and more to ensure success of shows.
DESIGN
Designed playbills, lobby signage, and other collateral for shows and events.
Creative Direction
Drove creative for social media, email and print material. Directed photoshoots and video trailers for shows.
DIGITAL MARKETING
Developed and deployed digital strategy that encompassed email marketing, social media, paid search, advertorials and more to maximize visibility and conversion.
NEGUS IN NATURE
WEBSITE
Negus in Nature is a non-profit organization with the mission of connecting “tree-colored people” to nature by creating access points and producing events that foster fellowship. The website was designed with bold imagery and lettering with colors neutral and warm tones that complement the skin tones of its models.
DIGITAL MARKETING
Deployed a social and email marketing strategy that was visually appealing with motion graphics and engaging copy to promote events, provide updates and engage audience.
STRATEGY
Worked with executive staff to strategize growth, events, deployment of new programming, and more, leading to growth in attendance, donations and collaborations.
FUNDRAISING
Collaborated with executive staff to raise funds and collaborate with brands such as Big Agnes, Outdoor Research, Scarpa, Petzl, and more, to successfully fulfill mission statement.
BUK BAG
Founder / Creator
I created a prototype which I took a local manufacturer for production. Fully developed and launched the brand as a passion project before selling out first run. The sample was created by a local seamstress before being taken to a garment manufacturer in San Francisco. Branding was developed with A/B testing that followed.
After creating the website, managing inventory, sales, and marketing, directing all creative and intellectual property, I mastered e-commerce with an entrepreneurial spirit.
Creative Strategy
The initial vision was to have the brand positioned as a part of the lifestyle of Millennials and Gen Xers with the next phase targeting younger Baby Boomers after research showed interest among these groups.
PIATTI
BRAND + MARKETING Strategy
Directed the overarching digital, print, public relations and marketing strategy for the eight locations across various states and regions.
WEBSITES
The Piatti brand is made up of seven locations that operate independently from each other in various markets. A main website was created for overall brand as well as the seven unique subdomains for each location. Photoshoots were directed with detailed shot lists and executed with commissioned photographers under my direction.
The websites capture Piatti’s bold identity as an elevated Italian restaurant while boasting its offerings through an easy-to-navigate UI for its audience. Each site is a hub for all information pertaining to the brand and its locations and funnel thousands of unique visitors each day.
Creative Direction
Expanding on the branding, I creative directed all social media, email marketing, collateral pieces, digital and print ads, etc.
Dr Timothy Baima
WEBSITE
Dr. Timothy Baima was referred to me by the Santa Cruz Black Health Initiative and was looking for a modern site for his therapy practice. The site needed to be a central location for all things mental health including, appointments, services, therapists, appointment booking, blog and more.
Design STRATEGY
The design was clean and minimal with its character coming from pops of warm, blurred color blocks and high quality imagery that matches the demographic that the practice appeals to. Many therapists websites were cold and clinical feeling so I opted for something softer. Iconography was employed that spoke to wellness without feeling medical.
Service pages are particularly easy to navigate with pinned titles and convenient layout. The main header font in serifed and as ornate as it is professional with an overall appeal to Dr. Baima’s target.