DRAFT_xx

Honestly, I really just like working on cool projects. Here’s how I do it…

    • Brand positioning & messaging frameworks

    • Campaign strategy; concept through execution

    • Go-to-market launch planning

    • Audience & competitor insights turned into action

    • Lead and oversee photoshoots, video, and design campaigns

    • Develop creative concepts and campaign narratives

    • Scriptwriting & storyboarding for branded content

    • Ensure brand voice and visuals stay consistent across platforms

    • Paid ad campaign strategy (Meta, Google, LinkedIn)

    • Social media storytelling & content planning

    • Email marketing campaigns that drive engagement & sales

    • Website/landing page creative and optimization

Deej LEtemps

OAKLAND WEB DESIGNER

A man with dreadlocks sitting in a darkened restaurant with gold pendant lights, green cushioned chairs, and wooden tables set with white napkins and glassware.

  • MARKETING DIRECTOR

    • Directed brand and campaign strategy for 7-show season, shaping visuals, copy, and narrative arcs across all channels.

    • Developed and executed full-funnel campaigns for each production, increasing audience engagement and press visibility.

    • Led design and production of trailers, digital assets, posters, and show programs with a unified aesthetic vision.

    • Collaborated directly with artistic staff, playwrights, and designers to ensure creative alignment across internal and public-facing platforms.

    • Achieved measurable increases in ticket sales and engagement by leveraging audience insights, SEO, and A/B-tested content strategies across email, social, and paid media.

    • Managed and mentored a cross-functional creative team, fostering a culture of experimentation, purpose, and collaboration.

    • Elevated Shotgun Players’ regional and national profile through visually compelling, values-driven storytelling that expanded and diversified its audience.

  • Marketing Director

    • Developed and implemented custom campaigns, overseeing all aspects from concept to execution.

    • Established and maintained branding and design guidelines, ensuring consistency across all platforms.

    • Directed social media and email marketing content, including visual design, strategy, and ad creative.

    • Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

    • Presented innovative creative concepts to the executive team, driving brand evolution and market presence.

    • Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.

  • Marketing Director

    • Creative Direction

    • Developed and implemented custom campaigns, overseeing all aspects from concept to execution.

    • Established and maintained branding and design guidelines, ensuring consistency across all platforms.

    • Directed social media and email marketing content, including visual design, strategy, and ad creative.

    • Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

    • Presented innovative creative concepts to the executive team, driving brand evolution and market presence.

    • Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.

  • Marketing Director

    • Concepted the creative campaign for Solar Trek — a project to install solar energy and mural in rural Kenya — including visual identity, fundraising collateral, and event activations.

    • Spearheaded multi-channel creative to ensure cohesive visual storytelling through social media, video, and digital advertising.

    • Directed and managed a visual content calendar for owned channels including blog posts, newsletters, and promotional materials.

    • Orchestrated major fundraising events with a focus on visual impact, message deployment, and branding.

  • • Founded, created, developed, secured manufacturing, and launched a brand of original book covers with handles

    • Sold out the first two manufacturing runs before focusing on alternate projects

    • SHOP NOW

  • Marketing & Creative Consultancy

    • Initiated and directed compelling custom media strategies from conception to launch; solely responsible for all marketing initiatives

    • Created and managed multiple websites, social media accounts, email marketing audiences, and all third party online accounts

    • Graphic design, menu design and management, event planning, community liaison, vendor relations

    • Oversaw development and execution of content strategy, email marketing, SEO, GoogleAds, Facebook and Instagram Ads, print media, consumer review platforms.

    • Assisted in developing new brands and launch strategies

  • Marketing Coordinator and Creative Writing Workshop, “Writer’s Block,” leader.

  • Publishing house.

CASE STudy_01

    • Developed and implemented custom campaigns, overseeing all aspects from concept to execution for a portfolio of 24 hotels and restaurants

    • Established and maintained branding and design guidelines, ensuring consistency across all platforms

    • Directed social media and email marketing content, including visual design, strategy, and ad creative

    • Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

    • Presented innovative creative concepts to the executive team, driving brand evolution and market presence

    • Provided creative direction for all branding and project initiatives, such as photo and video shoots, ensuring alignment with overarching brand objectives.

Two people sitting at a table using laptops, with coffee cups and a notebook, in a modern office setting.
Black bukbag with a white label that reads "/buk bag/" and a red strap pull at the bottom right.

BUKBAG™

I founded and created a brand of book covers with handles that I fully developed and launched, from an idea to production, before selling out first run.

    • Creative Strategy

    • Creative Direction

    • Project Management

    • Art Direction

    • Copywriter

Two women sitting on the sand at the beach, one eating a snack and the other reading a red book, with a bag and a thermos nearby.
A woman with curly hair dressed in a mustard yellow long-sleeve shirt and a burnt orange jumpsuit, holding a small black handbag, standing against a marble and beige wall.
A woman sitting on a wooden bench holding a red handbag labeled '/buk bag/' with her right hand. She has long dark hair, is wearing a tan jacket, white distressed jeans, and snakeskin boots. The background features some metallic and wooden structures.
A woman in orange wide-leg pants, yellow top, and high-heeled boots crossing the street on a crosswalk, holding a red handbag, with cars and storefronts visible in the background.
Woman with curly hair reading a red tote bag, standing near a building with vertical metal siding.
Person walking on a brick crosswalk, holding a tan handbag, wearing white sneakers, cropped jeans, and an olive green jacket, with cars parked on the street and houses in the background.
A person with dark hair is holding a red book bag that contains a book titled 'Delta of Venus' by Erotica, with another open book inside.

CASE STUDY_02

PIATTI

Red and black Patreon logo with a large 'P' and a curved shape.

PALISADES HOSPITALITY | MARKETING DIRECTOR

Managed all marketing initiative for Palisades Hospitality portfolio of 24 restaurants and hotels, including the popular Piatti restaurants. Below is a sample of the art direction based on a creative strategy I developed and successfully implemented resulting in increase in sales, audience size and retention.

    • Developed and implemented custom campaigns, overseeing all aspects from concept to execution for a portfolio of 24 hotels and restaurants

    • Established and maintained branding and design guidelines, ensuring consistency across all platforms

    • Directed social media and email marketing content, including visual design, strategy, and ad creative

    • Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

    • Presented innovative creative concepts to the executive team, driving brand evolution and market presence

    • Provided creative direction for all branding and project initiatives, such as photo and video shoots, ensuring alignment with overarching brand objectives.

Person holding a slice of vegetarian pizza with melted cheese, vegetables, and toppings, above a wooden serving board with more pizza. Mozzarella cheese is stretching from the slice.
Illustration of Filipino dishes, including egg pie and adobo, on a table with a checkered tablecloth, with the word 'PIATTI' in large red letters at the top.
Illustration of two drinks on a table: a glass of water with a lemon slice and a glass of an amber-colored beverage with ice and a straw, with leaves in the background.
A cup of coffee with steam above it sits on a saucer, and a spoon rests on a paper placemat. In front, there is a plate with a slice of chocolate cream pie topped with chocolate shavings.
A poster with large red text that says "PIATTI" at the top. Below it, there is a glass of red cocktail garnished with slices of orange and a lemon wedge, with a napkin labeled "PIATTI" nearby.
A dining table with a glass of red wine, a plate of spaghetti with tomato sauce, a pizza on a wooden board, and a charcuterie platter with various meats, cheeses, breadsticks, and garnishes.
Elegant dining room with a round wooden table set with wine glasses, plates, and rolled napkins, surrounded by a green leather bench and wood chairs, decorated with a large vase of greenery and books in the background.

Web Design + MORE

I’ve created SEO optimized websites for businesses and individuals looking to brand themselves.

Open MacBook Pro displaying a website for Tim Baima, discussing culturally sensitive relationship-based therapy, with an image of a family walking in a forest.
Silver MacBook Pro laptop displaying a website for Piatti restaurant with an Italian theme, featuring a red car and storefront.

CASE STUDY_03

SEE WEBSITES

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